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2010 AutoZone Liberty Bowl To Ring In New Year |
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The December 31 date is one of the most sought-after on the bowl schedule this year. The AutoZone Liberty Bowl was selected for this prime time slot due to its longtime strong national brand name recognition and impressive ESPN television ratings.
The telecast of the 51st AutoZone Liberty Bowl on ESPN drew one of the largest audiences in ESPN college football history. The peak viewing audience surpassed every ESPN bowl game in the last four years.
“We are very excited about this great date and we especially appreciate the great partnership with our home town title sponsor, AutoZone, and our thousands of community supporters and volunteers,” said AutoZone Liberty Bowl Executive Director Steve Ehrhart. “The December 31 holiday date will enable more fans to attend the game and will provide a great opportunity for the AutoZone Liberty Bowl to continue to showcase its participating teams, the Memphis community and St. Jude Children’s Research Hospital to a huge national television audience.”
Tickets to the 52nd AutoZone Liberty Bowl can be purchased by calling 901-795-7700 or by contacting aburk@libertybowl.org |
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