AutoZone Liberty Bowl

PEPSI PRE-GAME PARTY

START YOUR GAME-DAY OFF WITH A PARTY!

FEATURING A BBQ BUFFET AND OPEN BAR!

Adjacent to the stadium, this is one of the largest and most enjoyable pre-game parties in the nation. The Pepsi Pre-Game Party provides an all-you-can-eat and drink buffet with great live entertainment. From here, make the short walk to the stadium for kickoff. It’s a great way to get ready for the AutoZone Liberty Bowl!

Date & Time: Friday, January 2, 2026 - Noon - 2:30 P.M. CT
Location: Pipkin & Creative Arts Buildings
Tickets: $50

Official game merchandise on sale:

PRESIDENT'S GALA

The President's Gala is the premier party of the holiday season. The head coaches' wives will be honored and University dignitaries will be recognized. A cocktail reception is followed by an elegant dinner, open bar, and a performance by Country Music Star Matt Stell. Put on your party clothes and enjoy a lively night of food, drink, dancing, and "the music that made Memphis" at the historic Peabody Hotel.

Date & Time:Thursday, January 1, 2026 - 6:00 P.M. CT
Location: The Peabody Hotel
Tickets: $250 Per Person, $2,500 Table For 10

Call the ticket office at 901-795-7700 for more information.

Multi-Platinum Country music artist Matt Stell has been selected to receive the 2025 AutoZone Liberty Bowl Outstanding Achievement Award. Each year, this award is presented by the AutoZone Liberty Bowl and St. Jude Children’s Research Hospital in recognition of excellence in the field of music and entertainment. This time-honored recognition dates back to the early years of St. Jude and its founder, entertainer Danny Thomas.

Stell will receive the award and perform at the President’s Gala on January 1, 2026 at The Peabody. He will also perform at halftime of the 67^th AutoZone Liberty Bowl game on January 2, 2026.

Stell has quickly made his mark on Country music as one of only nine artists in the past six years to have consecutive #1s with two back-to-back chart-toppers: 2-Time Platinum song “Prayed For You” and Platinum hit “Everywhere But On”.

Stell’s debut album, Born Lonely, features the Top 20 hit Country radio single, “Breakin’ In Boots”. He has amassed over half a billion global career streams and is the first-ever artist to receive a virtual plaque from the RIAA (Recording Industry Association of America) for multi-week hit “Prayed For You”. Stell is also an ASCAP Pop and Country most-performed song awards winner.

Stell is a generous and enthusiastic supporter of St. Jude Children’s Research Hospital through his charitable foundation, which he started in 2020.

Previous honorees include Alabama, B.B. King, Lou Rawls, Clint Black, The Beach Boys, Leann Rimes, KC & The Sunshine Band, The Temptations, Big & Rich, Scotty McCreery and The Commodores.

Legendary Rock-N-Roll Hall Of Famers, The Four Tops perform in 2018

BASH ON BEALE PEP RALLY

The Bash on Beale Pep Rally is sponsored by the Beale Street Merchants Association

2013 Pep Rally-webuse

Join fans from the competing teams for this exciting pep rally and then enjoy a festive time on World Famous Beale Street the afternoon before the game!

Date & Time: Thursday, January 1, 2026 - 4:30 P.M. CT
Location: Handy Park on Beale Street - Admission is FREE

BEALE STREET PARADE

The Beale Street Parade is sponsored by the Beale Street Merchants Association.

Parade

Be part of the fun at one of Downtown's signature events as floats, high school, and university marching bands perform along historic Beale Street in the Home of the Blues.

Date & Time: Thursday, January 1, 2026 - 3 P.M. CT
Location: World Famous Beale Street - Admission is FREE

Click HERE for Application to enter your band or group into the parade.