AutoZone Liberty Bowl

PRESIDENT'S GALA

The President's Gala is the premier party of the holiday season. The head coaches' wives will be honored and University dignitaries will be recognized. A cocktail reception is followed by an elegant dinner, open bar, and a performance by a nationally known entertainer. Put on your party clothes and enjoy a lively night of food, drink, dancing, and "the music that made Memphis" at the historic Peabody Hotel.

Date & Time:Thursday, January 1, 2026 - 6:30 P.M. CT
Location: The Peabody Hotel
Tickets: $250 Per Person, $2,500 Table For 10

Call the ticket office at 901-795-7700 for more information.

Legendary Rock-N-Roll Hall Of Famers, The Four Tops perform in 2018

BASH ON BEALE PEP RALLY

The Bash on Beale Pep Rally is sponsored by the Beale Street Merchants Association

2013 Pep Rally-webuse

Join fans from the competing teams for this exciting pep rally and then enjoy a festive time on World Famous Beale Street the afternoon before the game!

Date & Time: Thursday, January 1, 2026 - 4:30 P.M. CT
Location: Handy Park on Beale Street - Admission is FREE

BEALE STREET PARADE

The Beale Street Parade is sponsored by the Beale Street Merchants Association.

Parade

Be part of the fun at one of Downtown's signature events as floats, high school, and university marching bands perform along historic Beale Street in the Home of the Blues.

Date & Time: Thursday, January 1, 2026 - 3 P.M. CT
Location: World Famous Beale Street - Admission is FREE

Click HERE for Application to enter your band or group into the parade.

GOLD STAR FAMILIES MARCH

Join the Woody Williams Foundation, Gold Star Families, and community members for the Gold Star Families March. This patriotic and unifying event honors the Loved Ones of Gold Star Families, concluding at the Gold Star Families Memorial Monument outside Simmons Bank Liberty Stadium. Open to all attending the AutoZone Liberty Bowl game, the march serves as a powerful tribute to our nation’s fallen heroes and our courageous veterans who have served in our nation's military.

Date & Time: Friday, January 2, 2026 - 2 P.M. CT
Starting Location: Memphis Sports and Events Complex

995 Early Maxwell Blvd., Memphis, TN 38104
Admission is Free