AutoZone Liberty Bowl to Celebrate its 60th Game

Unveils Special Diamond Anniversary Logo

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The AutoZone Liberty Bowl is celebrating its 60th Anniversary this year. In honor of this special milestone season, the AutoZone Liberty Bowl is unveiling its “Diamond Anniversary” logo which will be used through the 2018 season.

Our Title Sponsor, AutoZone, and the AutoZone Liberty Bowl worked together to create a unique logo design that incorporates the diamond shape in recognition of the Bowl’s “Diamond Anniversary” – 60 years.

Founded on the principles of liberty, freedom and patriotism, the AutoZone Liberty Bowl is college football’s 7th oldest bowl game. Many of college football’s greatest coaches, players and teams have participated in the AutoZone Liberty Bowl.

Among the legendary coaches are Paul “Bear” Bryant, Frank Broyles, Vince Dooley, Pat Dye, Lavell Edwards, Lou Holtz, Johnny Majors, John McKay, Urban Meyer, Tom Osborne and Steve Spurrier. The list of outstanding players includes Heisman Trophy winners Terry Baker, Ernie Davis, Doug Flutie and Bo Jackson, as well as stars such as Archie Manning, AJ Green and Dak Prescott.

The date and time of the 60th AutoZone Liberty Bowl will be announced later this year.

2017 AutoZone Liberty Bowl

Commemorative Gift Package

Commemorative Gft Package

Secure your piece of history by ordering a 2017 AutoZone Liberty Bowl commemorative gift package for just $20 (includes shipping).

The gift package Includes: 

  • 1 Commemorative Game Program
  • 2 Commemorative Game Tickets

To order your 2017 AutoZone Liberty Bowl commemorative gift package, please call the AutoZone Liberty Bowl a (901) 795-7700. 

 

 

Clear Bag Policy 

Simmons Bank Liberty Stadium Logo BLUE 4CLBMS Clear Bag GraphicTo provide a safer environment for the public and significantly expedite guest entry into the stadium, Liberty Bowl Memorial Stadium will implement clear bag policy for all ticketed Stadium events that limits the size and type of bags that may be brought into the venue.

Guests will be able to carry the following style and size bag, package or container into the venue:

Bags that are clear plastic, vinyl or PVC and do not exceed 12" x 6" x 12."
One-gallon clear plastic freezer bag (Ziploc bag or similar).
Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the venue with one of the clear plastic bags.
An exception will be made for medically necessary items after proper inspection.

 
Prohibited bags include, but are not limited to: purses larger than a clutch bag, briefcases, backpacks, fanny packs, cinch bags, luggage of any kind, non-approved seat cushions or seatbacks * (see below) computer bags, diaper bags, binocular cases, and camera bags.
 
Guests will continue to be able to enjoy their tailgate activities in the parking lots and to do so with greater safety and the knowledge that their entry into the venue will be smoother and faster. They also will continue to be able to carry items allowed into the venue, such as binoculars, cameras, and smart phones.
 
*Non-approved seat cushions and seatbacks include large traditional seat cushions that have pockets, zippers, compartments, or covers. Seat cushions and seatbacks must be 18” or less in width with no armrests. 

Bag Policy FAQ

Why did the Stadium adopt this policy?

This is about both safety and improving the overall fan experience. Simmons Bank Liberty Stadium
frequently reviews its public safety and stadium security policies looking for ways to improve
them. The most recent review concluded that there is a need to adjust our policy to enhance public
safety and make stadium access more efficient by limiting the size and style of bags carried into
the stadium. This proactive measure will enhance safety inside and outside the stadium, and speed
the security screening process for all fans. The public deserves to be in a safe, secure
environment.

How does the policy improve public safety?

The clear bag is easily and quickly searched, greatly reducing faulty bag searches. It also
supports the Department of Homeland Security's "If You See Something, Say Something" campaign.

How does this make it more convenient for fans?

It is hoped that this will enable us to move fans through our security check points much faster, as
it has at other venues where it has been implemented. A standard bag size simplifies the search
process, making stadium security’s job much easier, allowing staff to be more efficient and
effective in checking bags at points of entry. It is hoped that there will be less time spent
standing in lines at the stadium gates and fans will be able to be in their seats well before
kickoff. Shorter lines mean fewer hassles. Also, it is hoped that fans will enjoy an improved sense
of safety.

How many bags can each person bring into the stadium?

One large clear bag – either a one-gallon Ziploc style bag or the 12" by 6" by 12" clear bag – plus
a small “clutch" purse, no larger than 4½" by 6½". The larger clear bag must be a standard 12" by
6" by 12" made of clear PVC vinyl. The one-gallon Ziploc bag is readily available, inexpensive and
easy to search. The small “clutch" allows privacy for small personal items and also is easily
searched.

Can fans carry cameras, binoculars, smart phones or tablets separately from what they put in a
clear bag?

Yes. Binoculars, phones or cameras may be carried into the stadium, but no cases or bags will be
allowed. This new policy is not a restriction on items that fans have been able to bring into the
stadium. It is only a restriction on the type of container used to carry those items.

Are seat cushions allowed to be carried into the stadium?
Only approved seat cushions may be carried into the stadium. Large traditional seat cushions that
have pockets, zippers, compartments, armrests, or covers are not permitted. Small seat cushions and
seat pads without pockets, zippers, compartments, or covers are permitted.

What about bringing blankets in cold weather?

Fans will be able to bring blankets by tossing them over a shoulder or arm as they arrive at the
gate. These items can be screened easily.

What happens if I arrive in Memphis and do not have a clear bag?

Be sure to leave your non-clear bag in your vehicle and only pack your gameday necessary personal
items before heading to Simmons Bank Liberty Stadium.

What happens if I arrive at my entry gate at Simmons Bank Liberty Stadium with a non-clear bag?

All non-clear bags will be prohibited from entering the stadium gates. Simmons Bank Liberty Stadium
does not sell clear bags, nor are there any lockers to store personal items. Please leave your non-
clear bag in your vehicle.

Are all purses prohibited?

No, not all bags are banned. Small “clutch" purses, no larger than 4 1/2" by 6 1/2", with or
without a handle or strap, are permitted along with either the 12" by 6" by 12" clear tote bag or
the one-gallon freezer bag. This should enable fans to carry the same items they have in previous
years while providing for quick entry into the stadium because it will take less time to screen
bags. Shorter lines mean fewer hassles. We encourage fans not to bring any bags, but we have
created a policy that balances the needs of spectators with improved public safety and convenience.

Do I have to put everything I'm carrying into the permissible bags?

No. We are only limiting types of bags that may be carried into the stadium, not the items normally
brought to a game. Therefore, fans may carry (in their pockets or jackets) keys, makeup, feminine
products, combs, phones, wallets, credit cards, etc., if the spectator chooses not to put them in a
clear bag or clutch. Spectators also can carry a blanket over their arms, and binoculars and/or
camera around their neck or in their hands without a case. Spectators can use the clear bag and
clutch to carry other items. They will continue to have the flexibility to bring a wide variety of
approved items into the stadium. Every member of a family may carry in their own permissible bag.

What about diaper bags?

Diapers may be carried in a permissible 12"x6"x12" clear bag. Each member of a family, including
children, will be allowed to carry an approved clear bag and a clutch purse into the stadium.

If I have medical bag or special medical equipment I need to have with me at all times, where do I
put that?

An exception will be made for medical necessary items after proper inspection at specified stadium
gates. ALL TICKETED GUESTS NEEDING MEDICAL BAG EXCEPTIONS PLEASE ASK FOR THE GUEST RELATIONS
SUPERVISOR AT YOUR ENTRY GATE.

Will this policy affect the ability of fans to tailgate? Are there limitations on tailgating items?

No. Fans will be able to enjoy tailgating activities on Tiger Lane and in parking lots and can do
so with greater safety and knowledge that entry into the stadium will be smoother and faster.

 
 
Heisman Trophy Winner, NFL Star, Olympian, Businessman, U.S. Ambassador will be
featured at event benefiting St. Jude Children's Research Hospital
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United States Ambassador Herschel Walker will be the guest of honor and will receive the AutoZone Liberty Bowl’s most prestigious recognition, the Distinguished Citizen Award, on May 31, 2026.

The former Georgia football star and Heisman Trophy winner will receive the award on Sunday, May 31 at the Hilton Memphis Hotel.  A cocktail reception will begin at 5:30 p.m., followed by dinner and the award presentation at 6:30 p.m.  A live auction and silent auction will also be held during the evening, with 100% of all proceeds going to St. Jude Children’s Research Hospital.  The 31st Annual AutoZone Liberty Bowl Golf Classic will be held the following day, Monday, June 1 at TPC Southwind.

“Ambassador Walker joins a decades-long list of renowned Americans who have distinguished themselves and reached the pinnacle of their chosen field,” said Steve Ehrhart, Executive Director of the AutoZone Liberty Bowl.  “Herschel is a true “Renaissance Man”, and we are proud to include him among the nationally-known luminaries who have been honored by the AutoZone Liberty Bowl over our 68-year history.”

About Herschel Walker:

  • Current United States Ambassador to The Bahamas
  • All-American RB at Georgia
  • 1982 Heisman Trophy Winner
  • 1985 USFL MVP
  • NFL Pro Bowl RB with Dallas Cowboys
  • 1992 U.S. Olympian (Bobsled)
  • 1999 College Football Hall of Fame Inductee
  • MMA Fighter
  • Businessman, founded Renaissance Man Food Service
  • President’s Council on Sports, Fitness, and Nutrition

About the Distinguished Citizen Award:

As the 7th oldest college football bowl game in America, the AutoZone Liberty Bowl was founded on the principles of freedom, patriotism and liberty. One of the Bowl’s time-honored traditions is the annual presentation of the Distinguished Citizen Award. The award has been presented to a cross section of prominent Americans from a wide range of professions, including military commanders, governors and congressmen, as well as leaders in business, medicine, education, entertainment and sports.

Previous honorees include St. Jude Children’s Research Hospital founder Danny Thomas, Entertainer Elvis Presley, U.S. Army General Kenneth Tovo, Nobel Prize recipient Dr. Peter Doherty, FedEx founder Fred Smith, AutoZone founder Pitt Hyde, U.S. Navy Admiral William Lawrence, Holiday Inn founder Kemmons Wilson and actress/business entrepreneur Priscilla Presley.

Legends from broadcasting and sports such as Roone Arledge, Lindsey Nelson, Chris Schenkel, Paul “Bear” Bryant, Bobby Bowden, Lou Holtz, Tony Dungy, Lee Corso, Darrell Waltrip, Dick Vitale, Archie Manning, Tim McCarver, Peyton Manning, Steve Spurrier, Joe Theismann and last year’s recipient Verne Lundquist have also received the award.

All proceeds from the dinner and auction will benefit St. Jude Children’s Research Hospital. Individual seats for the dinner may be purchased for $150 or a table of ten (10) seats may be purchased for $1,500. To reserve a table or individual seat, please call the AutoZone Liberty Bowl at (901) 795-7700.

Call 901-795-7700 or e-mail Kevin.Alexander@libertybowl.org for more information or questions

 

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